Brilliant Marketing Concepts

Harry Potter's Box Office Records

Jul 20, 2011 11:28 AM EDT

It's been a busy weekend for Harry Potter fans, with the final installment of the Harry Potter franchise opening this past Friday. So far, Harry has broken the overseas opening weekend record at $314M, more than $50M more than Pirates of the Caribbean: On Stranger Tides, who is now #2. This, of course, helped the movie break the worldwide opening weekend record at $483M. #2 is now Half Blood...

Batman - Dark Knight Rises Viral Marketing Launch

May 20, 2011 08:32 PM EDT

Batman - Dark Knight Rises is coming soon...but not soon enough. The hype is beginning and it is welcome by Batman fans all around. To launch their marketing campaign they nailed it with a viral move. They launched a blank website. Clicking on a hidden image began a chant. A chant? Some geeks wondered if there was more to it and pulled the sound up in a sound editor. They found hidden instructio...

Best and Worst Movie Posters of the Summer

May 05, 2011 07:58 PM EDT

There are some exciting movies coming out this summer. All are ramping up their movie marketing with releases of posters and trainers. Fortunately, Yahoo lists them out. Check out the Smurfs poster. We agree with the caption. Looks like the poor famous blue creatures had a serious accident

Disney Movie "Mars Needs Moms" Has Dismal Turn Out

Mar 15, 2011 11:47 PM EDT

It's hard to resist perusing movie trailers on a regular basis. When is Hollywood going to dish up their next "can't miss' hit? Well one thing we noticed when the Mars Needs Moms trailer came out was, "wow, I definitely won't be seeing that." Turns out the whole movie market thought the same thing: Mars Needs Moms tanks at the box office. Box office takes are driven heavily by the...

X-Men First Class Poster a Bomb

Mar 11, 2011 07:29 PM EDT

What a good chuckle? The new X-Men poster missed the mark. Check it out. We get the concept but the execution was a miss. It looks like a school project and someone's first run at photoshop. From the looks of the trailer, we're looking at a prequel to the first X-Men movies. We're excited about the next X-Men First Class film. Hopefully the movie doesn't follow suit

Are 3D movies a fad or here to stay?

Mar 11, 2011 04:28 PM EDT

Avatar brought us a new era of 3D films. It was filmed with 3D in mind from the beginning, and for most people, it was stunning, new, and exciting. Hollywood saw the $2.7B that Avatar made. With dollar signs in their eyes, they saw an opportunity to ride on Avatar's coat tails and cash in. So they started retrofitting 3D onto films originally designed for 2D. Alice in Wonderland was the first 3D...

Most Profitable Movies of 2010

Feb 19, 2011 01:58 PM EDT

Blockbuster movies are not always the most profitable. Sure, Toy Story 3 earned the most money in 2010 with a staggering $1.06 Billion dollars, but it wasn't the most profitable movie. Not by a long shot. In fact, you'll see that some of the smallest budget movies have the best return. After looking at the top 50 movies of 2010 compiled by Box Office Mojo, the results are surprising. Studios rec...

Pirates of the Caribbean: On Stranger Tides Movie Trailer

Dec 13, 2010 04:39 PM EDT

Johnny Depp returns to his iconic role of Captain Jack Sparrow in an action-packed tale of truth, betrayal, youth and demise. When Jack crosses paths with a woman from his past (Penelope Cruz), he's not sure if it's love—or if she's a ruthless con artist who's using him to find the fabled Fountain of Youth. When she forces him aboard the Queen Anne's Revenge, the ship of the formidable pir...

Transformers 3 Dark of the Moon Trailer

Dec 10, 2010 04:44 PM EDT

Transformers 3 is being released by Paramount Pictures and produced by Steven Spielberg. A new main leading lady has been cast in this 3rd installment of Transformers, English model Rosie Huntington-Whiteley who replaces Megan Fox. Transformers: Dark of the Moon trailer we don't see a whole lot of the actual Transformers, we do get to see a cool back story that takes place on the first moon land...
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