Brilliant Marketing Concepts

Girl Scout Cookies: From Inception into a Marketing Machine

Mar 30, 2011 11:41 AM EDT

Over the decades, the Girl Scout program has created an empire in the cookie market. Once starting out as a simple project in one troop, it is now a $700 million revenue stream to help young girls fund their organization and activities. In recent years, the national organization has grown it's cookie business to the point that the major cookie producers had to either partner up or get left behin...
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