Brilliant Marketing Concepts

3 Methods to Personalize Your Campaign Messages and Offers

Apr 20, 2010 08:33 PM EDT

Personalized marketing messages typically perform much better than generic messages to general audiences. In some cases, conversion rates double or triple. That often equates into significant changes in ROI and future sales opportunities. Conceptually, personalization is taking a message that normally comes across as “hey you” and turning it into “Dear Joe Customer,” in s...
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