Smart marketing makes us excited! Some of the most famous brands are readily recognizable because of the money spent on impression branding. However, many of them include messages designed into lettering or other elements. A smart logo can be memorable and very effective. Simple colors, clear messaging, and an easy-to-read design help tremendously. Take a look at these logos and the explanations...

There has been a lot of hype recently about social media marketing, specifically in regards to Facebook. Companies and personalities all over are jumping on the band wagon and creating their Facebook page. In fact, its rare anymore that I go a day without seeing the Facebook logo with some company asking me to be their friend or fan. We wanted to see if Facebook lived up to its hype, and I'm hap...

Most modern search engines look at two separate things when determining how relevant your page is to a particular search query. The first thing is the text and structure of the html on the page, and the second thing is what links point to and from your page. This article focuses on the links side of the equation. If you think of each link as a vote, it's easy to see that the page with the most l...

One of the most basic marketing concepts is also one of the most often overlooked, and that's the Call to Action. Every website should have a reason for existing, whether that's to buy now, register, learn more, sign up, contact us, or fill out a survey. It should be obvious what you want the viewer to do; for example, this marketing company wants you learn more. On the flipside of not having a...

It's easy to understand that different people respond to different colors, images, messages, and ultimately products. Sometimes a well presented, visually appealing ad does very poorly in terms of actual conversions, and sometimes the conversion rate can increase by 50% or more just by changing a few colors. Once the marketing campaign's goal has been established, there needs to be a method to d...

Like a well dressed, useful person, a website tends to have better success when it has the right anatomy. Establish a Strong Backbone: Every site should have a site map. A site map is a page that organizes every page on your site into a bunch of links. A user can rapidly browse through the entire site's contents from this page. Add Form with the Skeletal Structure: Intuitive navigation prevents...

How many leads did you convert from natural search engine traffic last month? how about over the last year? Your natural search engine rank is key to your online web traffic and converted business. We're not talking here about paid search engine advertising but natural results that result from successful SEO practices. There are 2 key concepts to successful SEO activities: Relevance Popularity S...

A marketing message is only effective as its ability to engage and compel its recipients. It is common for a message to become confusing or forgotten unless it is written clearly with direction and purpose. Several mistakes make content ineffective. Poor Grammar Great grammar is expected whereas poor grammar gets noticed. Copy writers are expected to compose content that is expressed with proper...

Effective creative materials are key in any type of marketing. Sometimes the creative is simple, sometimes it is elaborate. Sometimes it is monochromatic and sometimes it is vibrant in color. The key to great creative is to design it for the target audience based on the channel in which the message will be delivered. Here are some suggestions every creative piece should exhibit. Forethought Ever...

Every business or cause has the need to build a reputable, successful brand to promote whatever is being sold/pitched. Here are some cheap ways to build a brand. Blogging Blog posts are distributed to many aggregators via feeds. They are also submitted to search engines within minutes of posting. The audience for a blog may be tremendous and create interest or drive business. Printed Labels Ever...