Brilliant Marketing Concepts

Burger King to Dump the King

Aug 22, 2011 12:33 AM EDT

Finally! Burger King is going to drop the creepy King mascot. We hated that campaign character. He was so creepy that we would change the TV channel when he came on. We suspect that Burger King lost ground while the campaigns ran. Supposedly the marketing company won awards with the campaigns. We can't understand how they connected with any audience. Supposedly, McDonalds and other chains pe...

Milk Campaign Helping Men Deal with PMS Criticized

Jul 21, 2011 12:18 AM EDT

We're not sure about this one...The "Got Milk" campaigns dropped images, billboards, and a website themed around men dealing with PMS and how milk can reduce the symptoms. If the goal was to cause controversy, it worked. If it was to draw attention (negative if it may be) it did. If the objective was really to help alleviate the symptoms of PMS, we're not so sure... Supposedly...

"Book of Mormon" goes to New York, Church Runs with Ad Campaign

Jun 27, 2011 11:47 PM EDT

The award-winning "Book of Mormon" Broadway musical hits New York. The Church of Jesus Christ of Latter-Day Saints takes advantage of the increased interest and issues their own campaign. The campaign has run in a number of cities with significant success. However, the national acclaim brought by the musical provides significant free marketing opportunity. The church was quick to capit...

Angelina Jolie Markets New Louis Vuitton

Jun 16, 2011 07:43 PM EDT

Turns out the piece in Angelina's photo shoot is not new but a past favorite (likely to come back). While that may be true, we love the photo piece. Striking. Intriguing. Engaging. She opted for a natural look. Something extra was done to the photo because of some of her features. However, it is effective marketing. "People are not used to seeing Angelina in this situation," Beccar...
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