Aug 22, 2011 12:33 AM EDT
Finally! Burger King is going to drop the creepy King mascot. We hated that campaign character. He was so creepy that we would change the TV channel when he came on. We suspect that Burger King lost ground while the campaigns ran. Supposedly the marketing company won awards with the campaigns. We can't understand how they connected with any audience.
Supposedly, McDonalds and other chains performed much better compared to BK on a percentage basis. Oddly enough, it's interesting that McD dropped Ronald. Research is proving that their audience is not responding well to the characters and it has become necessary to make the changes.
We're glad to see him go. Let's see what's up next...
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