Brilliant Marketing Concepts

MasterChef Pulls a Quick One Over on His Audience

Jun 24, 2011 07:51 PM EDT

LOL. The MasterChef crew wanted a larger turnout at an event. They opted to Photoshop in duplicate crowd members to enhance crowd size. A number of viewers caught the faux paus. Nothing like making an ego-driven Gordon Ramsay looks smaller than he portrays. Check it out here. "Fox admitted the photo was changed and says they won't use that shot anymore. It doesn't really affect anyt...

Tony Horton and Crew Are Marketing Machines

Jun 09, 2011 07:22 PM EDT

People are buying Tony Horton's products like crazy. As the pitchman, he has pushed in-home fitness to new levels. P90X is a huge success. The 52 year-old gets his audience jazzed and motivates them to great results. What's interesting, when they first started out, they couldn't get the programs to sell. Then, they decided to start adding home-made testimonials illustrating their 90...

Super Bowl Ads 2011

Feb 07, 2011 11:26 AM EDT

At $3,000,000 a pop or more this year, some of the Super Bowl ads were brilliant - some less so. The news is abuzz about this year's ads. Here were some commercials that caught our attention: The Force (Darth Vader - Volkswagen Miss Evelyn - Chevy Camaro Doritos - The Best Part Teleflora - Help Me Faith Hyundai Super Bowl Ad News TechCrunch - Question is: did people dig them? Not really, says Hu...

Super Bowl Ads 2011 Preview

Feb 04, 2011 03:52 PM EDT

There is no better post to start this blog with than a post about super bowl ads. This Sunday ads are expected to cost $3 Million per 30 second ad. Companies expect huge returns in branding, audience recognition, and message placement. Here is a look at the 2011 Ad preview. We may be as excited to for the ad spots as we are about the game itself. Possible Chevy Ad Motorola Teaser Ad Budweiser Te...

Super Bowl Ads of the Past

Feb 03, 2011 04:54 PM EDT

Past Super Bowl ads have produced some of the best, most memorable TV spots ever. Companies pay millions to make a statement, solidify their brand and drive a great impression. Favorites include: Terry Tate Office Linebacker - Reebok Cat herding - EDS Larry Bird Michael Jordan - McDonalds 1984 Macintosh - Apple Fences and Friends - Budweiser
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