Brilliant Marketing Concepts

Batman - Dark Knight Rises Viral Marketing Launch

May 20, 2011 08:32 PM EDT

Batman - Dark Knight Rises is coming soon...but not soon enough. The hype is beginning and it is welcome by Batman fans all around. To launch their marketing campaign they nailed it with a viral move. They launched a blank website. Clicking on a hidden image began a chant. A chant? Some geeks wondered if there was more to it and pulled the sound up in a sound editor. They found hidden instructio...

Royal Wedding Spoof - T-Mobile Cashes in on Viral Spot

Apr 16, 2011 11:46 AM EDT

T-Mobile sets up a scene much like other wedding dance videos. The only catch - they cast royal look alikes for William, Kate, Prince Charles, and others. The video has taken off and become a viral hit. Smart move. Poke some fun at the royal hype and cash in on the event

Jennifer Aniston Smartwater Video Goes Viral

Mar 25, 2011 04:46 PM EDT

Jennifer Aniston and Smartwater team up to release a video that quickly went viral. Jennifer takes a lampoon approach for in her recent Smartwater ad. "The nearly 3-minute ad features Aniston, a longtime Smart Water spokeswoman, being directed to include elements that will make the ad go viral. Aniston portrays herself as a naif to such things. “I’m here to talk to you about Sma...

Approaching 7 Billion People - What Does the World's Population Look Like?

Mar 03, 2011 03:46 PM EDT

The world population is quickly approaching 7 billion individuals. As of the time of this post, the Census Bureau displayed the world population to be 6,903,482,518. National Geographic has made a series high lighting the "most typical person" in the world. Marketers are usually fascinated by demographics and statistics. So, we pose the question: What do these common numbers mean to yo...

AlphabetPhotography's Huge Viral Success with Opera Company of Philadelphia.

Nov 30, 2010 12:28 PM EDT

This one speaks for itself. We think it is brilliant. AlphabetPhotography releases a viral hit performed by an opera group in a food court in a mall. The results are millions of impressions as every inbox will be graced with a link to this campaign: Nothing like a viral web campaign to drive a huge number of impressions and conversions from excited viewers

Black Eyed Peas and Oprah Flash Mob Goes Viral

Oct 16, 2009 12:49 PM EDT

During The Oprah Show's 24th season kickoff party, Harpo staff and more than 20,000 people pulled off a massive surprise for an unsuspecting Oprah. The entire crowd performed a choreographed piece to the Black Eyed Peas' "I Gotta Feeling," and Oprah was not only shocked, she was thrilled! Award-winning director Michael Gracey says the interaction between the Black Eyed Peas and the cro...

"Did You Know?" - Progression of Technology

Apr 02, 2009 03:59 PM EDT

We all know technology is developing at a VERY rapid rate. This video titled "Did You Know?" illustrates some of the stats current as of 2009: What's most fascinating is the social enhancements/implications of such rapid technology change. Marketing methods have become social and overbearing in many cases. Cutting through the clutter and defensive filters has become one of the greatest...
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