Coca Cola Brand Recipe Revealed?

Feb 15, 2011 03:27 PM EDT

It's possible one of the most influencial and successful brands of all time has seen one of its closest secrets released to the wild. Coca Cola has kept its recipe extremely secret - to the point it has become folk lore. Today's news highlights a rare find revealed in a piece of journalism with a rare photo of the suspected notebook containing the original recipe.

"The Journal-Constitution piece also featured a photo of the page in Evans' notebook detailing Coke recipe--essentially revealing the recipe to the world. But since 1979 well antedated the explosion of digital media, the photograph of the recipe didn't travel far beyond the Atlanta area.

Coke's recipe is one of the most closely guarded secrets in American commerce, steeped in cloak-and-dagger lore. After businessman Asa Griggs Candler bought out Pemberton--who also conjured up cough medicines and blood purifiers, among other things--in 1887 for $2,300, the exact recipe for 7X was placed in the vault in an Atlanta bank. It's been reported that only two company employees are privy to its ingredients and how they're mixed at any given time--and that those two aren't allowed to travel together out of fear that a traveling accident might take both of their lives."

Coca Cola has built a significant brand around a recreational beverage. It's story has affected culture and business practices for decades. 

So what's the original recipe?

Fluid extract of Coca: 3 drams USP
Citric acid: 3 oz
Caffeine: 1 oz
Sugar: 30 (unclear quantity)
Water: 2.5 gal
Lime juice: 2 pints, 1 quart
Vanilla: 1 oz
Caramel: 1.5 oz or more for color

The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops


Coca Cola Brand Recipe Revealed?

Your Name:
Your Comment:
Please enter the text from the image in the box below:

Powered by My Market Toolkit