Pepsi drops to number 3 after many years following Coke as the number 1 soft drink beverage. Coca-Cola company now owns 1 and 2 spots in a fierce competition. So who's the new number 2?

Diet Coke.

Coke and Diet Coke are the 2 most popular soft drinks dealing a blow to the Pepsi brand. According to the Wall Street Journal: 

U.S. sales of Diet Coke overtook those of Pepsi-Cola for the first time in 2010, making the diet soda the No. 2 carbonated soft drink in the country behind Coca-Cola, industry data are expected to confirm Thursday.

That's some effective marketing by the Diet Coke team.

We love a company who can impact lifestyle and social imagery and drive serious business with a caffeinated sugar drink.

Sounds like Pepsi needs to retool its marketing efforts.