Digitally Altered to Match the Market

Mar 29, 2011 04:22 PM EDT

The market in Dubai is much more conservative than western culture. Photo Shop to the rescue!

"Gisele's bare skin has been judged too scandalous for H&M's Dubai market of modest dressers...the Brazilian-born, sun-kissed supermodel's shoulders and cleavage in order to reflect the Middle Eastern city's traditional dress code..." Yahoo!

The long standing debate on good marketing versus censorship is long standing.

Marketing is delivering a message to an audience to sell products or services. We vote that this is good marketing. Appeal to the market to drive business.



Digitally Altered to Match the Market

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