A DMA survey recently identified direct marketing pieces are getting more attention than in the past.

Recipients are seeking:

• Better deals
• Coupons
• Special offers

When these offers are combined with multimedia technology, many will make a purchase right online. In other cases they will give up personal information in return for subsequent offers and specials. 

The key is to market with proven direct marketing techniques.Use pieces that:are:

• Designed well
• Speak directly to your audience
• Call the audience to action