Brilliant Marketing Concepts

Google, Twitter Add New Buttons to the Social Mix

Jun 06, 2011 07:14 PM EDT

Social icons are used to connect content and websites you like to your social profiles. A simple click can let your social network know what you find interesting and approve of. Google and Twitter have added new buttons for web masters to add to their sites. Google added the "+1 button" and Twitter has added a "Follow" button. Even LinkedIn has added a "Share" butto...

Microsoft Begins Marketing Windows 8

Jun 02, 2011 07:31 PM EDT

Microsoft has just unveiled its Windows 8 OS. It is different than what we're used to for a desktop. It feels like a device OS. It feels like a wise shift for them as the OS market competition becomes more fierce. Watch and see what you think

Make Money with Your Blog

May 27, 2011 06:24 PM EDT

Most blogs are personal and the audience is a simple sphere of influence. However, some bloggers have learned to make money and drive a significant income. The key is to find something you love and know a lot about. Make a great design, find a way to monetize the site, and promote the asset. The New York Times identified several blogs and web resources where the owners make significant income. C...

Batman - Dark Knight Rises Viral Marketing Launch

May 20, 2011 08:32 PM EDT

Batman - Dark Knight Rises is coming soon...but not soon enough. The hype is beginning and it is welcome by Batman fans all around. To launch their marketing campaign they nailed it with a viral move. They launched a blank website. Clicking on a hidden image began a chant. A chant? Some geeks wondered if there was more to it and pulled the sound up in a sound editor. They found hidden instructio...

Evan Longoria Viral Baseball Catch Video

May 18, 2011 08:21 PM EDT

Check out this video of Evan Longoria: Supposedly, his lightning quick reflexes saved the unaware reporter during the interview. While it is certainly a spoof, we don't get who would put up the cash to make the spot without some branding effort. It has viral quality but there should be SOMETHING to identify with. We decided we had to give it a 'brilliant' and 'not so brilliant...

Apple Takes Over Google as World's Most Valuable Brand

May 10, 2011 08:10 PM EDT

According to Reuters: "Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown." Apple's extreme success in brand managment has pushed it to the top of the pile. It has finally overtaken Google as the brand to covet. The brand is worth $153 billion repr...

Best and Worst Movie Posters of the Summer

May 05, 2011 07:58 PM EDT

There are some exciting movies coming out this summer. All are ramping up their movie marketing with releases of posters and trainers. Fortunately, Yahoo lists them out. Check out the Smurfs poster. We agree with the caption. Looks like the poor famous blue creatures had a serious accident

Big Photoshop Mistakes

Apr 21, 2011 07:39 PM EDT

Photoshop mistakes are very entertaining, unless you are responsible for them. Some of the best blunders can be very high-profile. We usually make mistakes when we're in a hurry. Extra hand freaking you out? Nice weight loss program... Something's wrong with those pupils... Cereal can change your skin color and remove your belly button... Opponents are easier to play when they are headle...

Royal Wedding Spoof - T-Mobile Cashes in on Viral Spot

Apr 16, 2011 11:46 AM EDT

T-Mobile sets up a scene much like other wedding dance videos. The only catch - they cast royal look alikes for William, Kate, Prince Charles, and others. The video has taken off and become a viral hit. Smart move. Poke some fun at the royal hype and cash in on the event

Ronald McDonald Brand Fading for McDonalds

Apr 04, 2011 07:47 PM EDT

McDonalds is trying to morph into a more upscale establishment. Ronald McDonald is likely to get pushed into the background. The company will be changing the overall branding concept entirely trying to attract an audience similar to Starbucks. "Amid intensifying concern over surging obesity rates, the chain has distanced itself from its fast-food origins, adding cafe-friendly items such as...
Displaying posts 11 - 20 of 78 in total

Powered by My Market Toolkit