June 27, 2007 marked the launch of one of the most hyped, successful product launces in history - the original iPhone. Today marks the launch of the 3GS. Improvements include: Multitasking Folders iBooks Improved phone Many of the other staple features will also receive enhancements. One of the marketing highlights to point out is the effectiveness of their web presence. Their carefully sculpted...

Online activities can generate significant business for a business or organization. The website design may be responsible for as much of the traffic conversion as the content and offer. Your website must: Be Graphically Pleasing and Professional Be Easy to Navigate Have an Attractive Layout Be Content Rich Use a Funneled Approach Contain Engaging Calls to Action Be Up to Date Be Well Supported B...

Every business or cause has the need to build a reputable, successful brand to promote whatever is being sold/pitched. Here are some cheap ways to build a brand. Blogging Blog posts are distributed to many aggregators via feeds. They are also submitted to search engines within minutes of posting. The audience for a blog may be tremendous and create interest or drive business. Printed Labels Ever...

We all know technology is developing at a VERY rapid rate. This video titled "Did You Know?" illustrates some of the stats current as of 2009: What's most fascinating is the social enhancements/implications of such rapid technology change. Marketing methods have become social and overbearing in many cases. Cutting through the clutter and defensive filters has become one of the greatest...

Writing an accurate marketing plan is a key to your business's success. It must be written and it must be an honest approach to reaching your market. Marketing Plans A marketing plan is a set of directives an organization will execute to achieve their marketing objectives and organizational success. It consists of a well-conceived, written formula and includes all aspects of your expected market...

Your marketing strategy can be as important as any other aspect of your business. The success of your operation depends on the message, perception, and overall presence of your brand, product or service, and other offerings. The whole organization should be involved in building a high-level marketing plan. Each division should be considered when determining aspects of your plan and strategy. Onc...

CSS stands for Cascading Style Sheets. CSS based web pages have many benefits. They may be faster to download, more uniform, and much much easier to modify at a future date. Most web sites have a "skin" or the design template that helps every page on the site look uniform and consistent. There are multiple ways to manage that skin. Some web masters choose the tedious, laborious method...

Creating a brand is about creating a memorable image, mark, or symbol that potential customers will remember at the time of a purchase decision. It is much more than simply throwing a logo on something and pushing the product. A brand's value begins at its inception and grows or shrinks with each subsequent target interaction. When building a brand, consider who your target is. Consider the reas...