June 27, 2007 marked the launch of one of the most hyped, successful product launces in history - the original iPhone. 

Today marks the launch of the 3GS. Improvements include:

• Multitasking
• Folders
• iBooks
• Improved phone

Many of the other staple features will also receive enhancements.

One of the marketing highlights to point out is the effectiveness of their web presence. Their carefully sculpted messages and news release pattern has been enhanced by fabulous web site graphics, presentations, and training.

Rich images, Web 2.0 layout, and strong feature branding drive visitors to the messages that mean most to them. Prospective product buyers can salivate as they peruse through screen after screen of screenshots and icons.

The simple and elegant design focuses on the product without distracting from the one objective of making sales. Kudos to the Apple design team.