Brilliant Marketing Concepts

AlphabetPhotography's Huge Viral Success with Opera Company of Philadelphia.

Nov 30, 2010 12:28 PM EDT

This one speaks for itself. We think it is brilliant. AlphabetPhotography releases a viral hit performed by an opera group in a food court in a mall. The results are millions of impressions as every inbox will be graced with a link to this campaign: Nothing like a viral web campaign to drive a huge number of impressions and conversions from excited viewers

Black Eyed Peas and Oprah Flash Mob Goes Viral

Oct 16, 2009 12:49 PM EDT

During The Oprah Show's 24th season kickoff party, Harpo staff and more than 20,000 people pulled off a massive surprise for an unsuspecting Oprah. The entire crowd performed a choreographed piece to the Black Eyed Peas' "I Gotta Feeling," and Oprah was not only shocked, she was thrilled! Award-winning director Michael Gracey says the interaction between the Black Eyed Peas and the cro...

iPhone 3GS Launched

Jun 19, 2009 12:09 PM EDT

June 27, 2007 marked the launch of one of the most hyped, successful product launces in history - the original iPhone. Today marks the launch of the 3GS. Improvements include: Multitasking Folders iBooks Improved phone Many of the other staple features will also receive enhancements. One of the marketing highlights to point out is the effectiveness of their web presence. Their carefully sculpted...
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