Taco Bell defends lawsuit claiming beef doesn't meet federal standards with major ad campaign

Feb 11, 2011 12:31 PM EDT

According to Fox News in their article Taco Bell Sued Over Meat That's Just 35 Percent Beef, a class action lawsuit was filed that claims Taco Bell's use of the phrases "seasoned ground beef" or "seasoned beef" is false because the meat contains 65% water, wheat oats, soy lecithin, maltodrextrin, anti-dusting agent, and modified corn starch. Taco Bell adds these things becaus...

Verizon iPhone Sales

Feb 10, 2011 11:42 AM EDT

The Verizon iPhone hasn't been the smashing hit that AT&T saw. However, Verizon is making its mark. Early news reports suggest: VZW sold out their stock in 13 hours to existing VZW customers Estimates range from 250,000 to 1,000,000 units sold 2.5 million AT&T customers are expected to defect Brilliant moves by AT&T to Defend the Exodus Early upgrades in advance of the VZW launch Ren...

Is 4G Really 4G? or Is It Desperate Marketing?

Feb 09, 2011 01:30 PM EDT

The mobile industry's move from 2G to 3G was calculated. It was based on industry standards and somewhat easy to verify based on those standards. The jump to 4G network speeds has not been nearly as compliance based. Desperate operators hoping to acquire 4G early adopters have jumped the gun by releasing devices and marketing campaigns claiming to offer 4G speeds. None of the carriers guarantee...

Disney Marketing to Babies

Feb 08, 2011 11:25 AM EDT

Imagine a world where every scrapbook, baby book, wall-hanging frame has a set of mouse ears protruding from every picture. Sound far fetched? "Late last month, the company quietly began pressing its newest priority, Disney Baby, in 580 maternity hospitals in the United States. A representative visits a new mother and offers a free Disney Cuddly Bodysuit, a variation of the classic Onesie....

Super Bowl Ads 2011

Feb 07, 2011 11:26 AM EDT

At $3,000,000 a pop or more this year, some of the Super Bowl ads were brilliant - some less so. The news is abuzz about this year's ads. Here were some commercials that caught our attention: The Force (Darth Vader - Volkswagen Miss Evelyn - Chevy Camaro Doritos - The Best Part Teleflora - Help Me Faith Hyundai Super Bowl Ad News TechCrunch - Question is: did people dig them? Not really, says Hu...

Super Bowl Ads 2011 Preview

Feb 04, 2011 03:52 PM EDT

There is no better post to start this blog with than a post about super bowl ads. This Sunday ads are expected to cost $3 Million per 30 second ad. Companies expect huge returns in branding, audience recognition, and message placement. Here is a look at the 2011 Ad preview. We may be as excited to for the ad spots as we are about the game itself. Possible Chevy Ad Motorola Teaser Ad Budweiser Te...

Super Bowl Ads of the Past

Feb 03, 2011 04:54 PM EDT

Past Super Bowl ads have produced some of the best, most memorable TV spots ever. Companies pay millions to make a statement, solidify their brand and drive a great impression. Favorites include: Terry Tate Office Linebacker - Reebok Cat herding - EDS Larry Bird Michael Jordan - McDonalds 1984 Macintosh - Apple Fences and Friends - Budweiser

How links affect search engine results

Jan 18, 2011 11:39 AM EDT

Most modern search engines look at two separate things when determining how relevant your page is to a particular search query. The first thing is the text and structure of the html on the page, and the second thing is what links point to and from your page. This article focuses on the links side of the equation. If you think of each link as a vote, it's easy to see that the page with the most l...

Branding your company inside video games has huge potential

Jan 12, 2011 12:20 PM EDT

Recently, my son and I were playing a skateboarding video game. In the game, we were skating in a park and I noticed some company logos painted on the sides of different ramps, walls, and other surfaces. I asked him if those were real skateboarding companies. He smiled and named off all of them along with what they sold and how cool they are. What a great concept! For companies that make product...

Pirates of the Caribbean: On Stranger Tides Movie Trailer

Dec 13, 2010 04:39 PM EDT

Johnny Depp returns to his iconic role of Captain Jack Sparrow in an action-packed tale of truth, betrayal, youth and demise. When Jack crosses paths with a woman from his past (Penelope Cruz), he's not sure if it's love—or if she's a ruthless con artist who's using him to find the fabled Fountain of Youth. When she forces him aboard the Queen Anne's Revenge, the ship of the formidable pir...
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