Girl Scout Cookies: From Inception into a Marketing Machine

Mar 30, 2011 11:41 AM EDT

Over the decades, the Girl Scout program has created an empire in the cookie market. Once starting out as a simple project in one troop, it is now a $700 million revenue stream to help young girls fund their organization and activities. In recent years, the national organization has grown it's cookie business to the point that the major cookie producers had to either partner up or get left behin...

Digitally Altered to Match the Market

Mar 29, 2011 04:22 PM EDT

The market in Dubai is much more conservative than western culture. Photo Shop to the rescue! "Gisele's bare skin has been judged too scandalous for H&M's Dubai market of modest dressers...the Brazilian-born, sun-kissed supermodel's shoulders and cleavage in order to reflect the Middle Eastern city's traditional dress code..." Yahoo! The long standing debate on good...

Jennifer Aniston Smartwater Video Goes Viral

Mar 25, 2011 04:46 PM EDT

Jennifer Aniston and Smartwater team up to release a video that quickly went viral. Jennifer takes a lampoon approach for in her recent Smartwater ad. "The nearly 3-minute ad features Aniston, a longtime Smart Water spokeswoman, being directed to include elements that will make the ad go viral. Aniston portrays herself as a naif to such things. “I’m here to talk to you about Sma...

Brilliant and Crazy Ideas that Made People Rich

Mar 22, 2011 08:20 PM EDT

An idea can be worth millions. Some are ridiculous. However, some act on them and strike it rich. Here are 8 ideas that were crazy but people bought them and made their entrepreneurs rich. Pet Rock - $15M in first 6 months Yellow Smiley Faces - $500M Wacky Wall Walker - $80M - $2M Slinky - $250M Snuggie - $200M Million-Dollar Home Page - $1M Beanie Babies - $3-6M Which of...

Coca-Cola Company Notches Huge Win in Beverage Competition - Pepsi No Longer No. 2

Mar 17, 2011 10:22 PM EDT

Pepsi drops to number 3 after many years following Coke as the number 1 soft drink beverage. Coca-Cola company now owns 1 and 2 spots in a fierce competition. So who's the new number 2? Diet Coke. Coke and Diet Coke are the 2 most popular soft drinks dealing a blow to the Pepsi brand. According to the Wall Street Journal: U.S. sales of Diet Coke overtook those of Pepsi-Cola for the first time in...

Disney Movie "Mars Needs Moms" Has Dismal Turn Out

Mar 15, 2011 11:47 PM EDT

It's hard to resist perusing movie trailers on a regular basis. When is Hollywood going to dish up their next "can't miss' hit? Well one thing we noticed when the Mars Needs Moms trailer came out was, "wow, I definitely won't be seeing that." Turns out the whole movie market thought the same thing: Mars Needs Moms tanks at the box office. Box office takes are driven heavily by the...

X-Men First Class Poster a Bomb

Mar 11, 2011 07:29 PM EDT

What a good chuckle? The new X-Men poster missed the mark. Check it out. We get the concept but the execution was a miss. It looks like a school project and someone's first run at photoshop. From the looks of the trailer, we're looking at a prequel to the first X-Men movies. We're excited about the next X-Men First Class film. Hopefully the movie doesn't follow suit

Are 3D movies a fad or here to stay?

Mar 11, 2011 04:28 PM EDT

Avatar brought us a new era of 3D films. It was filmed with 3D in mind from the beginning, and for most people, it was stunning, new, and exciting. Hollywood saw the $2.7B that Avatar made. With dollar signs in their eyes, they saw an opportunity to ride on Avatar's coat tails and cash in. So they started retrofitting 3D onto films originally designed for 2D. Alice in Wonderland was the first 3D...

Successful Facebook Social Media Marketing

Mar 09, 2011 10:31 AM EDT

There has been a lot of hype recently about social media marketing, specifically in regards to Facebook. Companies and personalities all over are jumping on the band wagon and creating their Facebook page. In fact, its rare anymore that I go a day without seeing the Facebook logo with some company asking me to be their friend or fan. We wanted to see if Facebook lived up to its hype, and I'm hap...

2011 Browser Usage

Mar 07, 2011 11:48 AM EDT

Web designers and marketers alike design websites that must reach the largest audience as possible. The message and presentation must attract that audience so they will be compelled to take action. Web browsers can cause havoc during the design phase. Here are resources on web browser usage as of March 2011. "The usage share of web browsers is the percentage of visitors to a group of websit...
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