Over the decades, the Girl Scout program has created an empire in the cookie market. Once starting out as a simple project in one troop, it is now a $700 million revenue stream to help young girls fund their organization and activities. In recent years, the national organization has grown it's cookie business to the point that the major cookie producers had to either partner up or get left behin...

Jennifer Aniston and Smartwater team up to release a video that quickly went viral. Jennifer takes a lampoon approach for in her recent Smartwater ad. "The nearly 3-minute ad features Aniston, a longtime Smart Water spokeswoman, being directed to include elements that will make the ad go viral. Aniston portrays herself as a naif to such things. “I’m here to talk to you about Sma...

An idea can be worth millions. Some are ridiculous. However, some act on them and strike it rich. Here are 8 ideas that were crazy but people bought them and made their entrepreneurs rich. Pet Rock - $15M in first 6 months Yellow Smiley Faces - $500M Wacky Wall Walker - $80M Icanhascheezburger.com - $2M Slinky - $250M Snuggie - $200M Million-Dollar Home Page - $1M Beanie Babies - $3-6M Which of...

Pepsi drops to number 3 after many years following Coke as the number 1 soft drink beverage. Coca-Cola company now owns 1 and 2 spots in a fierce competition. So who's the new number 2? Diet Coke. Coke and Diet Coke are the 2 most popular soft drinks dealing a blow to the Pepsi brand. According to the Wall Street Journal: U.S. sales of Diet Coke overtook those of Pepsi-Cola for the first time in...

There has been a lot of hype recently about social media marketing, specifically in regards to Facebook. Companies and personalities all over are jumping on the band wagon and creating their Facebook page. In fact, its rare anymore that I go a day without seeing the Facebook logo with some company asking me to be their friend or fan. We wanted to see if Facebook lived up to its hype, and I'm hap...

Would you believe it? Pac-man was designed to attract girls. Well, maybe not in the way you're thinking. It was designed to attract a female audience to a male dominated videogame world of the 1970's. Here are 5 things you may not have known about the business and marketing of Pac-Man: The point of the game was to attract girls to play video games. The market was completely male dominated. Pac-M...

The world population is quickly approaching 7 billion individuals. As of the time of this post, the Census Bureau displayed the world population to be 6,903,482,518. National Geographic has made a series high lighting the "most typical person" in the world. Marketers are usually fascinated by demographics and statistics. So, we pose the question: What do these common numbers mean to yo...

AT&T Wireless highlights the fabulous talents of Guido Daniele with incredible hand paintings. While these images have been around for some time, I recently received another email with them. Take a look at the ad spots and some of the other advertisements Guido has done. Creative design and layout are key to a marketing campaign of any type. The goal is to grab and keep the audience's at...

We're often intrigued by success stories. What does Gaga do? What are the BEPs doing? A Tech Crunch blog post identifed some of the key efforts Justin Bieber did in his climb to success, as showcased by Never Say Never. What key elements are present? It all has to start from talent If you're different the normal channels of success will tell you no You have to get out there and prove yourself Yo...

Blockbuster movies are not always the most profitable. Sure, Toy Story 3 earned the most money in 2010 with a staggering $1.06 Billion dollars, but it wasn't the most profitable movie. Not by a long shot. In fact, you'll see that some of the smallest budget movies have the best return. After looking at the top 50 movies of 2010 compiled by Box Office Mojo, the results are surprising. Studios rec...